Apply free.
Share your expertise, your proposed session, and the practical outcome. No payment or finished presentation is needed to apply.
Calling coaches, practitioners, educators & experts · January 28–31, 2027
Speak at FOLLOW THROUGH.
Turn your expertise
into action.
Help people make meaningful change last.
Showcase your work. Build assets you can use long after the summit.
Apply to teach a practical session at The Transformation Gap: FOLLOW THROUGH, a four-day online summit. Selected speakers receive session production, reusable content, dedicated promotion, and a clear path for interested attendees to connect with their work.
Apply free · If selected: $97 partnership · Optional Signature Build: $397 total
The event you are applying for
The Transformation Gap:
FOLLOW THROUGH.
January 28–31, 2027 · Four days online · Hosted by Kelsey Dunbar & Marc Rogala of Suffer to Tougher
A standalone summit for people who have a meaningful change in mind—and need a way to keep going through busy weeks, shifting motivation, and setbacks.
What attendees build
A personal Follow Through Plan: one commitment, room for it in real life, a repeatable minimum, a check-in rhythm, and a way back after interruptions.
Where your expertise fits
Choose one barrier within commitment, capacity, consistency, accountability, or recovery. Apply your work across health, relationships, work, business, or life transitions.
What you contribute
A focused 15–20-minute practical session, or an agreed workshop, conversation, or live clinic. Teach one useful framework, guide an exercise, and give attendees a specific next step.
01
COMMITMENTChoose the change.02
CAPACITYMake room.03
CONSISTENCYBuild a rhythm.04
ACCOUNTABILITYMake it visible.05
RECOVERYPrepare to return.
COMMITMENTChoose the change.02
CAPACITYMake room.03
CONSISTENCYBuild a rhythm.04
ACCOUNTABILITYMake it visible.05
RECOVERYPrepare to return.
We are curating new practical contributions. No previous summit involvement is required. Session placement and live participation are agreed during selection; the final timetable is in development.
Explore the attendee experience ↗Apply first. Join after selection.
Know exactly
what happens next.
One application for the event. An optional upgrade for speakers who want additional talk development and production support.
We review fit.
We consider relevance to the five gaps, credibility, usefulness, and program balance. Our review target is five working days.
Receive your invitation.
If selected, the team provides your joining link and confirms your session, deliverables, deadlines, rights, and payment terms.
Confirm & get support.
Join the $97 partnership, with the option to choose Signature Build at $397 total. After payment is verified, complete onboarding and receive preparation and recording guidance.
Selection comes before payment.
Keep the private status link shown after you submit. The team uses it to share your decision and joining details. The optional upgrade has no bearing on selection. Recording, preparation, and promotion dates are confirmed with accepted speakers.
What this does for your work
A stage. A content suite.
A clearer path to you.
One practical contribution becomes several useful ways to teach, introduce your work, and invite the right people closer.
01
Show your expertise in action
A useful session lets people experience how you think, teach, and help.
Your practical session + a guided exercise
02
Make your offer easier to discover
Give interested attendees a direct route to your resource, program, service, or call.
Your own spotlight page + one featured offer
03
Build your content library
Leave with finished materials to share with your audience and prospective clients.
Recording + 2 captioned clips + Action Guide
04
Get promotion beyond your session
Your work receives specific placements across event-owned channels.
Dedicated social post + named email block + offer graphic
05
Meet aligned experts
Use the facilitated connection session to meet people whose work complements yours.
Speaker connection session + shared expert community
06
Add an optional revenue pathway
Earn on eligible pass purchases made through your tracked affiliate link.
50% of eligible $97 VIP purchases = $48.50 each
Included in the $97 partnership and retained with the optional upgrade. These benefits describe the purpose of the deliverables; inquiries, collaborations, sales, and affiliate earnings depend on audience response and are not guaranteed.
YOUR SESSION→YOUR EXPERT SPOTLIGHT→YOUR OWN NEXT STEP
Teach something useful → make your approach clear → invite interested people to connect through your link.
The opportunity in view
A focused stage.
A wider path for your expertise.
January 28–31, 2027 brings practical experts together around one question: how do we help people keep going when change gets difficult?
Selection target across five follow-through gaps.
Proposed audience planning goal for the combined event campaign.
Online sessions, guided application, and selected live experiences.
Partner promotional features can run through the post-event period.
Planning targets, not current registrations or confirmed speaker counts. The 5,000-registration goal is proposed; actual attendance, session views, and individual speaker reach will vary.
ONE SHARED CAMPAIGNMany entry points.
Many entry points.
One connected experience.
Event channels + speaker invitations + aligned partner promotion
01 / DISCOVER
People discover the event through a relevant voice or community.
02 / EXPERIENCE
Your practical session shows how your expertise helps.
03 / CONNECT
Your spotlight leads interested people to your own next step.
Campaign model shown above. Partner participation and audience overlap affect reach; combined follower counts are not unique attendees.
A useful exchange
You bring the expertise.
We help make it usable, visible, and lasting.
A session people can use
You bring: a specific barrier, your method, and a practical exercise.
We provide: a group preparation workshop, format guidance, and recording instructions. Signature Build adds individual talk development.
RESULT → A focused contribution with a clear attendee outcome
Assets worth keeping
You bring: your recording, headshot, bio, and approved resource content.
We provide: basic editing, branding, captions, a finished recording, two clips, and a one-page Action Guide in the $97 package.
RESULT → A reusable teaching and content asset suite
A clear path to your work
You bring: one relevant offer or resource and a working destination link.
We provide: your spotlight page, dedicated social feature, named email block, offer graphic, directory listing, and closing invitation.
RESULT → Interested attendees know how to connect with you
The team handles event hosting, session publishing, and the defined promotional placements. You prepare your contribution, approve your materials, and handle inquiries through your own destination. Scope and delivery dates are confirmed before payment.
A contribution with a clear purpose
Which gap does
your work help close?
Commitment. Capacity. Consistency. Accountability. Recovery.
What will someone leave your session able to do?
We’re looking for useful teaching and guided application rooted in your expertise. Bring a barrier you understand, a framework people can use, and an exercise that moves them forward.
Coaches, practitioners, researchers, authors, educators, and experienced guides can contribute across health, relationships, work, and life transitions. Your primary follow-through gap determines your place in the program.
The contribution format
A practical contribution.
A place in a connected experience.
January features new, practical contributions built for FOLLOW THROUGH. Final placements and formats are selected for program fit.
TEACH
Focused practical session
A 15–20-minute contribution: one barrier, one framework, one guided exercise, and a meaningful next step.
FACILITATE
Implementation workshop
A deeper guided working experience. Help attendees make a decision, build part of their plan, or practice a skill.
APPLY
Conversation or live clinic
Bring your perspective to a facilitated discussion or help attendees work through real situations. Live slots depend on the final schedule.
For shared sessions, the recording and clip deliverables will reflect your individual contribution and the agreed shared-session reuse rights.
Choose your support after acceptance
One speaker partnership.
Extra support if you want it.
Apply for a speaking contribution first. If selected, join the $97 partnership for the production, reusable assets, preparation support, and promotional placements below. Signature Build is an optional upgrade offered after selection.
Selected Speaker
Partnership
$97 total
For experts ready to prepare and deliver their own practical session.
- Curated speaking placement within a follow-through gap
- Group speaker preparation workshop
- Recording guidance, basic editing, branding, and captions
- Downloadable finished session recording with agreed reuse rights
- Two captioned session clips
- Branded one-page Action Guide
- Speaker and session announcement graphics + sharing copy
- Facilitated speaker connection session
- Complimentary lifetime VIP access to the January summit and its included resources
- 50% affiliate opportunity on eligible $97 VIP pass purchases
Plus: your Dedicated Expert & Offer Spotlight
The complete promotional package below is included. Feature your work and one chosen offer—not only your summit session.
Speaker
Signature Build
$397 total · $300 upgrade from the $97 partnership
Optional hands-on support to turn your existing expertise into a more developed talk and expanded asset suite. Decide after selection; the standard partnership includes a speaking placement and the complete core benefit package.
Everything in the standard partnership, plus:
- One 45-minute individual positioning session
- Collaborative development of a 15–20-minute talk outline and speaking notes
- Refinement of your existing framework, where appropriate
- Up to 10 branded presentation slides
- Expanded three-to-five-page Action Guide
- Five captioned clips total
- Refined speaker bio, session description, and three alternative titles
- Three practical ways to use your talk again
- One consolidated revision round before recording
Collaborative development from your existing expertise. Initial capacity: 10–15 builds, subject to confirmation.
Apply first · decide after selection ↓
One contribution. More ways for your work to travel.
Teach once.
Keep putting it to work.
YOUR PRACTICAL SESSIONYour idea.
Edited recording · agreed reuse rights
▶
Your idea.
Ready to share.
Edited recording · agreed reuse rightsYOUR ACTION GUIDEFrom insight
A useful resource in their hands
From insight
to one next step.
A useful resource in their handsYOUR SESSION CLIPSSmall moments.
2 captioned clips · 5 with Signature Build
Small moments.
A longer life.
2 captioned clips · 5 with Signature BuildYOUR EXPERT SPOTLIGHTMeet the expert.
Your work · Your offer · Your link
↗
Meet the expert.
Take the next step.
Your work · Your offer · Your linkVisual examples of the deliverables. Final assets use your approved session, photo, and brand details.
Reach the right people.
Connect your expertise to a specific follow-through barrier so attendees understand where your work fits.
Show how you help.
Give people an experience of your approach through a real exercise, rather than a bio alone.
Create a natural next step.
Direct interested attendees to your resource, call, program, or service through your dedicated offer spotlight.
Beyond the event dates
Leave with a practical
content starting point.
A session can keep working across your own channels, within the reuse rights agreed during onboarding.
See exactly what is included ↑Share a teaching sample with a prospective client or use it in your resource library.
Publish useful moments on your own channels and point people toward the full idea.
Give your audience a practical exercise and invite them to take the next step with you.
Send someone a clear introduction to who you help, how you work, and where to connect.
Included in both packages
Your session introduces you.
Your spotlight opens the next door.
Dedicated promotion of who you help, what you do, and how interested attendees can take the next step with you.
01 / YOUR OWN DESTINATION
Expert spotlight page
Your bio, photo, approach, session details, and a dedicated “Work With You” section featuring one chosen offer and direct link.
02 / ADDITIONAL VISIBILITY
Dedicated social feature
One individual post on an event-owned social channel introducing your work and chosen next step. Separate from your session announcement.
03 / A SHAREABLE ASSET
Offer-focused graphic
A branded graphic highlighting your selected program, service, book, or resource—also supplied for your own promotion.
04 / AN EMAIL INTRODUCTION
Named email feature
Your own spotlight block within a relevant summit or follow-up email, with a concise introduction and direct call to action.
05 / CONTINUED DISCOVERY
Expert & Resource Directory
A listing within the attendee hub organized by follow-through gap, helping people find relevant expertise and support.
06 / A NATURAL INVITATION
Your session next step
A brief, clearly separated closing invitation to your featured offer, discovery call, or free resource.
Choose one primary offer or destination. Individual promotional features run across the pre-event, event, and 30-day follow-through period. Spotlight pages and directory listings remain available for at least 90 days after the summit. These are defined placements; audience reach, leads, sales, and future bookings are not guaranteed. Attendees connect through your link; attendee contact lists are not supplied.
The affiliate opportunity
Two qualifying purchases.
$97 in commissions.
Both packages include a 50% affiliate opportunity on eligible $97 VIP Crossing Pass purchases tracked through your link.
At the proposed full-price pass and commission structure. Affiliate terms, attribution, refunds, and payout timing are confirmed before activation. Earnings are not guaranteed.
2 × $48.50
= $97
Equivalent to the standard speaker participation fee.
Five qualifying purchases generate $242.50. Nine generate $436.50—more than the Signature Build price.
Speaker application · January 28–31, 2027
Tell us how you help
people follow through.
Share the essentials now. Your final bio, headshot, finished slides, and promotional details can follow during onboarding.
Applications are open. Apply free, review your answers, and submit to the summit team. You will receive an on-screen confirmation and a private status link. No payment is collected with your application.
Speaker questions
Clarity before you apply.
What is the $97 participation fee for?
It purchases the defined participation package: production, downloadable assets, preparation support, dedicated promotion of your work and offer, and attendee access. Selection is editorial and happens before payment.
How does the optional $397 upgrade work?
Apply for the summit first. If selected, you can join the standard $97 partnership or choose Signature Build for $397 total. That is $300 more than the standard partnership, not $397 on top. The upgrade adds individual talk development and expanded assets; it does not affect selection.
Does each speaker receive dedicated promotion?
Yes. Both packages include an individual spotlight page, an additional dedicated social post, an offer-focused graphic, a named email spotlight block, a directory listing, and a brief closing invitation. An email spotlight block is not a standalone full-list email.
Do I receive attendee email addresses?
No. Interested attendees choose to connect with you through your own resource, offer, or booking link.
Are sales, leads, or future speaking opportunities guaranteed?
No. We commit to the defined deliverables and promotional placements. Audience response, affiliate earnings, inquiries, and future opportunities vary.
When are assets delivered and payment terms confirmed?
Your acceptance invitation and onboarding will confirm recording dates, asset delivery windows, promotion timing, reuse rights, cancellation and refund terms, and affiliate terms before payment. Final launch terms are still being prepared.
Clear expectations
We collect the details you submit to manage this summit and its speaker applications. Application information is not published automatically or shared as an attendee contact list. Keep private status links private. For a correction or removal request, use the summit contact details shared in your invitation.